Our Story

We started where most coaches do — on the ground, face-to-face helping clients achieve their goals. But over time, we realised something: fun workouts are only one peice of the puzzle . Clients needed education, motivation, and connection between sessions.

So we built something that could help fitness professionals deliver more — without working more.

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Meet The Team

Meet the team behind the content trusted by 3,000+ group fitness professionals worldwide.
 

Meet Sophie (CEO)

Content Strategist  | Fitness Copywriter Nutrition Advisor

 

Sophie is a fully qualified diet and nutrition advisor with a background in strategic content creation. She’s the driving force behind our educational resources, client coaching tools, and content systems that help group fitness pros level up their business.

 

She’s also a professional fitness copywriter — helping coaches connect, educate, and inspire their clients with powerful, done-for-you sales copy that builds trust and drives results.

 

From science-backed clean eating programs to engaging client education systems like Inbox Nutrition and the Fitness Community Blueprint, Sophie’s passion is creating real-world content that makes a real difference — for you and your clients.

 

“I believe coaches should be equipped with the same quality of tools and education as any high-end wellness brand — minus the overwhelm or fluff.”

 

Before moving to Spain, Sophie worked for one of the UK’s top law firms as a senior paralegal. She took a sabbatical to spend time with her parents in Spain… and never left. 

 

These days, when she’s not writing sales copy, creating resources for fitness pros, or diving into the latest research on nutrition and behavioural psychology, Sophie’s raising two energetic daughters — Alba and Lili — two fit pros in the making.

 

Her mission? 

 

To turn complex health education into practical, real-world tools that help fitness professionals create lasting change.

 

Sophie Wilkinson / CEO

Meet Coach Leon

Ex-British Commando | Group Fitness Instructor | Workout Design Specialist

 

Leon is a former British Commando turned group fitness coach, known for designing creative, results-driven workouts that help trainers run popular classes, stand out in their local area, and attract loyal clients who stick around.

 

After serving in the elite 42 Commando Royal Marines, he transitioned into fitness and launched a series of thriving bootcamps, with hundreds of clients on his books — including a long-term corporate team-building contract with Wrigley, the world’s largest chewing gum manufacturer.

 

With over a decade of hands-on coaching experience and thousands of high-energy group sessions delivered, Leon has developed a unique way of creating challenging group workouts that are cleverly disguised as fun — keeping clients motivated, engaged, and coming back for more.

 

With over a decade of hands-on coaching experience and thousands of high-energy group sessions delivered, Leon has developed a unique way of creating challenging group workouts that are cleverly disguised as fun — keeping clients motivated, engaged, and coming back for more.

 

Today, his full library of workout systems, challenges, and done-for-you sessions is available to help fellow coaches deliver unforgettable workouts — and build the kind of communities that grow on autopilot.

Coach Leon / Trainer & Workout Designer

HELPING TRAINERS PLAN BETTER WORKOUTS - ONE CLASS AT A TIME

3400+

Fun Workout Ideas

 

10.2K+

Satisfied Customers

12 Years

Coaching Experience

Mission & Vision 

We believe every group fitness trainer deserves access to high quality, done-for-you tools that not only make coaching easier — but elevate the entire client experience.

 

Whether you're just getting started or you're leading packed sessions every week, our mission is to support you with the same level of professional content, creativity, and coaching systems that big fitness franchises rely on — minus the corporate fluff.

 

We’re here to help you:

  1. Deliver memorable workouts your clients rave about
  2. Build a thriving community around your sessions
  3. Grow a business you’re truly proud of

Because we know that when coaches have the right tools — they show up with more confidence, more energy, and more impact. And that ripple effect changes lives, one class at a time.

Empowering Group Fitness Trainers Around the World

We believe every group fitness trainer deserves access to high quality, done-for-you tools that not only make coaching easier — but elevate the entire client experience.

 

Whether you're just getting started or you're leading packed sessions every week, our mission is to support you with the same level of professional content, creativity, and coaching systems that big fitness franchises rely on — minus the corporate fluff.

 

We’re here to help you:

  1. Deliver memorable workouts your clients rave about
  2. Build a thriving community around your sessions
  3. Grow a business you’re truly proud of

Because we know that when coaches have the right tools — they show up with more confidence, more energy, and more impact. And that ripple effect changes lives, one class at a time.

Have A Question

Send us an email anytime, ad we'll get back to you within 24 hours (on business days), and We'll be happy to answer your questions.
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